![]() ![]() Who are the users? If your solution will be used by staff in the stores, interview them to find out what technology they’re using already and how they analyse stock and customer demand. Next you’ll need to understand the context for design. Understanding the objectives will help you and your technology partner to work together to set up a system that meets your needs. You may want to detect ‘dwell areas’ or ‘dark spots’. If you’re placing beacons on shopping trolleys to detect customer movements in store, your objectives might be to see which areas of the store are most used, or what routes through the store customers follow. Even if your objectives are exploratory - you want to use beacons to collect data that can be later analysed for trends - you should identify in advance what these trends might be. Understanding your target outcome helps you design a better beacon system to realise it. ![]() Starting out with a genuine need will ensure that your efforts achieve the greatest success. What is the business outcome that you’d like to achieve? Increase sales through product promotions? Collect data on customer movements in-store? Improve the placement of high-margin items? Your problem will be specific to your business. They can be attached to a place, like a supermarket aisle, or an object, like an expensive watch or a shopping trolley.įor examples of beacon solutions in use, check out part 1 of this series, ' 5 ways retailers are using beacons to create innovative customer experiences’. Like little lighthouses, they emit a signal that nearby devices (mobile phones for example, or receivers placed on ceilings) can detect. On a basic level, beacons are little devices placed strategically around the store. So how do you move your proximity idea off the roadmap and design a great solution that delivers tangible benefits? Step 1: Understand the technology If you’re a retailer, proximity is probably on your innovation roadmap. retailers have implemented proximity technology. Research shows that 75% of the top 20 U.S. More and more retailers are using beacons to improve customer engagement and increase sales. ![]()
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